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HUUB founder and owner Dean Jackson created the company in 2011 as a new sporting brand which utilised technology and research in the design of its clothing and accessories to deliver performance enhancing products. The initial focus was on wetsuits which are now sported by some of the world’s top triathletes including Olympians Alistair and Jonny Brownlee. This phenomenal success amongst elite and non-professional triathletes alike resulted in HUUB securing a 30% share of the UK wetsuit market in just five years and the company having a presence in 20 other countries. Their products have won best Tri Wetsuit brand of the year from 2013-2018, in addition to multiple best Tri Suit brand awards.
Recently HUUB has moved into cycling, which for them is a natural evolution as triathletes spend countless hours training and racing on their bike. HUUB’s cycling products deliver a huge competitive advantage on any bike, across a wide range of speeds and conditions - whether it’s triathlon, track, road or TT.
The brands' new emphasis on cycling will help them develop even more dominant wetsuits, tri suits and tri gear; and their focus on triathlon will help them make the world’s best cycling gear - all with a focus on aerodynamics, hydrodynamics, and simply going faster.